If a tree falls in the forest, and there’s no one around to hear it, does it make a sound?
If an entrepreneur starts a business, but they don’t market it, does it exist?
You may have the greatest business idea in the world, but here’s the cold hard truth: without marketing, it’s not going to reach your customers or make the impact you hope to achieve. Creating a brand strategy is one of the first steps in the marketing process. In today’s digital day and age, marketing is everywhere. Though it may be effective, a lot of marketing is negative. It’s more important than ever for believers to create a Christian brand strategy that positions their business in a way that stands out from the competition and integrates their faith.
What is a Christian Brand Strategy?
A brand strategy outlines how an organization will reach and connect with their target audience. The “Christian” component is unique to your specific mission. Your brand strategy will highlight how you serve your target audience and act as a blessing through your business.
There are four primary components that will help you outline an effective Christian brand strategy: product, price, place, and promotion. The “4Ps” were popularized in the 1950s by Neil Borden. They help companies account for the barriers that prevent the widespread adoption of a product.
Here’s how they break down:
A product refers to the good or service that’s being offered by a company or organization. Ideally, a product should meet a certain consumer demand, or it should be so compelling that the product creates a need for the customer.
Simplistically, price is the value measured in money in the part of the transaction between two parties where the buyer has to give something up (the price) to gain something offered by the other party or seller. This is a key part of marketing– price will either attract or repel potential customers.
This is how the product will be provided to the customer. Distribution is a key element of placement. THe placement strategy will help assess what channel is the most suited to a product. How a product is accessed by the end user also needs to compliment the rest of the product strategy.
This category is probably what comes to mind first when considering a Christian brand strategy. However, now that you have product, price, and place nailed down, promotion will be a cinch. Marketing communication strategies and techniques all fall under the promotion heading. These may include advertising, sales promotions, special offers, and public relations.
Do you want to learn more about how to make your business stand our from the competition? Join us for a free webinar and take a deep dive on how to create your Christian brand strategy. Click here to register in advance (when you register, a replay will be sent to your email address as well.)