Mar 23, 2015 | Business Blogs, Entrepreneurship & The Business Model Canvas
When filling out the Business Model Canvas, the Key Resources section indicates the things you need to deliver your value proposition to your customer segment. For instance, if you own a coffee shop, then coffee is obviously going to be a key resource! However, you...
Mar 16, 2015 | Business Blogs
Over the past month, I have been digging into the different parts of the Business Model Canvas–an essential tool to starting any business. Thus far we’ve covered only the right side of the business model canvas, and I want to start talking about the left side...
Mar 2, 2015 | Business Blogs
In the Business Model Canvas, there are four sections that all have to do with getting the product or service to the customer. We’ve covered the Value Proposition, Customer Segment and Channels thus far. But now it’s time to talk about the last bit: Customer...
Feb 23, 2015 | Business Blogs
Over the last two weeks, we have defined and found our value propositions and customer segments. Now it’s time to talk about how and where we’re delivering that value to those customers. The vehicle of delivering service to your customer is called a...
Feb 16, 2015 | Business Blogs
Last week we developed our value propositions for our business model. The next step is defining your customer segments. Your value proposition should be tailored to your customer segment(s). The biggest failure in marketing is trying to please everybody all the time....
