Welcome to the WealthBuilders Podcast where Karen Conrad Metcalfe and Ray Patterson discuss how to identify your customer segments and maintain strong business relationships.
The discussion highlights how entrepreneurs can make 2026 their best year yet. Karen and Ray dive into the essentials of clarifying your business’s value proposition, and understanding your competitors—even when they seem unique. You will find practical insights on using the Business Model Canvas to differentiate your offering, navigate changing market forces, and foster strong customer relationships.
Tune in for actionable advice, real-life examples, and encouragement to keep adapting and improving. Business Growth Essentials: Keys to Business Success in 2026
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More Resources:
FREE Walking in God’s Favor 14 Day Devotional
https://www.wealthbuilders.org/favor_devo
WealthBuilders Conference 2026
https://www.wealthbuilders.org/heavenonearth
Shownotes
Understanding Value Proposition
- Clarity in business, focus on the Bible, and teaching the Business Model Canvas are key components of the Charis business school.
- The value proposition is the heart and soul of a business—mission and vision are essential.
- Identify your primary customers and the resources needed to reach them.
- Understand your product or service and its benefits for a successful value proposition.
Identifying Competitors
- Every business has at least one competitor, even if it seems unique.
- Understand your competitors and build a business model canvas on them.
- Understand red versus blue oceans, and focus on the differentiating factors.
- Uber is an example of a new business emerging from an existing industry.
Customer Segments and Market Testing
- Identify your customer segment and the decision-maker within that segment.
- The target market and the decision-maker are often misidentified.
- Market testing ensures you have identified the correct customer segment.
Building Customer Relationships
- Understand your customer expectations and avoid unspoken expectations.
- Businesses need to listen to their customers and respond to their needs.
- Stay aware of market forces and industry changes to maintain relevance.
