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Finding Your Business’s Channels

Finding Your Business’s Channels

Over the last two weeks, we have defined and found our value propositions and customer segments. Now it’s time to talk about how and where we’re delivering that value to those customers. The vehicle of delivering service to your customer is called a...
Five Steps to Change

Five Steps to Change

“The actions you take must be harmonious with the outcome you desire.” I found this sentence underlined in someone else’s copy of my book “Correct Change Required,” the other day and was struck again by the importance of that concept. Seeking change for the better is...
Turbulence During the Loan Process

Turbulence During the Loan Process

Last week, I started talking about the loan process in real estate. The loan process can be agonizing, especially if it’s your first time going about real estate investing. And sometimes, things don’t go over smoothly. What should have been a smooth...
Finding Your Business’s Customer Segments

Finding Your Business’s Customer Segments

Last week we developed our value propositions for our business model. The next step is defining your customer segments. Your value proposition should be tailored to your customer segment(s). The biggest failure in marketing is trying to please everybody all the time....
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