by Billy Epperhart | Mar 16, 2015 | Business Blogs
Over the past month, I have been digging into the different parts of the Business Model Canvas–an essential tool to starting any business. Thus far we’ve covered only the right side of the business model canvas, and I want to start talking about the left side...
by Billy Epperhart | Mar 2, 2015 | Business Blogs
In the Business Model Canvas, there are four sections that all have to do with getting the product or service to the customer. We’ve covered the Value Proposition, Customer Segment and Channels thus far. But now it’s time to talk about the last bit: Customer...
by Billy Epperhart | Feb 23, 2015 | Business Blogs
Over the last two weeks, we have defined and found our value propositions and customer segments. Now it’s time to talk about how and where we’re delivering that value to those customers. The vehicle of delivering service to your customer is called a...
by Billy Epperhart | Feb 16, 2015 | Business Blogs
Last week we developed our value propositions for our business model. The next step is defining your customer segments. Your value proposition should be tailored to your customer segment(s). The biggest failure in marketing is trying to please everybody all the time....
by Billy Epperhart | Feb 9, 2015 | Business Blogs
Your value proposition is the very first thing you want to cover when filling out your Business Model Canvas. Your value proposition is both what the target customer hears and feels and what you rally your team to deliver–it is what the customer perceives that you...
