One of the areas you should be focusing a lot of energy on as you seek business growth during this time is attracting new customers. New customers mean a bigger audience which means more revenue. Right now is a good time to capitalize on the extra time people are spending on their phones. J.P. Morgan reports that “Facebook’s total use across its messaging services has increased by more than 50%…” With more people looking for distractions from the news, fostering digital social connections, and otherwise spending their time, you can get your business in front of their eyes. Today’s blog post will show you how to attract more customers effectively even during a pandemic.
3 Tips for Attracting New Customers
Hunting for Moose
The best way to think of finding customers for your business is to think of it as hunting for moose. How do you hunt a moose? Well, first of all, I need to head to where a moose lives. Secondly, I must study the habits of the moose. Then, I’ll have to learn what interests a moose. What is it attracted to? And finally, I’d better be prepared for the moment when I finally meet the moose! Ignoring any of these steps will leave me empty-handed at the end of the day.
Consider where your customer segments are spending their time online. Facebook? Instagram? News sites? Once you know this, you can place some advertisements to get your business in front of the right customers.
Get Out in the Community
I know that we live in a digital age now, but I still like to think that your local community matters. There are a lot of people hurting right now, and you might be able to help. If you own a clothing company, maybe you can donate some gently used returned items to women’s shelters or other causes. Do you own a restaurant? You could offer free meals to first responders and front line workers. I firmly believe you should do good just to do good, and I also believe that God sees your good deeds and rewards it. Remember, people won’t always remember what you’ve done for them, but they will remember how you make them feel.
Involve Your Current Customers
Most people shop at or buy from businesses that people they trust recommend. That is why influencer marketing has become a 300-pound gorilla in the industry. I encourage you to get your customers to post positive reviews of your business. You can even reach out to them directly and ask if they would be comfortable shouting you out on social media or referring their friends to your business. People know that small businesses are struggling right now, and they’re looking for ways to help. This is free and easy! Plus, their recommendation will mean more than your marketing in many places, which is what we refer to as “social proof”.
I hope you’ve learned a thing or two about attracting new customers from this blog post! Tonight, I’m teaching a free webinar on how to market your business in any environment! If you’d like to dive deeper into this topic, I suggest you register here.