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Entrepreneurs come in all shapes and sizes! I’ve had the pleasure to know many good folks along the way and have discovered the variety of approaches we can take in entrepreneurial ventures. I believe the old adage is “more than one way to skin a cat!” These are the most common entrepreneurial personalities I have come across. I encourage you to pay attention and see which type you identify with the most!

Entrepreneurial Personalities

Idealists

This is arguably the most common type of entrepreneur. These are the ones looking for innovation and creativity. They love tackling new things and cultivating a “vision” for the future. Idealists are great for finding new, up-and-coming businesses to invest in, which means you are sure to be one of the first! However, these entrepreneurs can lack discernment and should be balanced by facts and figures.

Augmenters

These are the type to build into their small business and make something of value. Their primary satisfaction comes from creating and improving their own business or venture. With this inward focus, they are a huge asset to their own company. However, they may have a hard time thinking outside the box or getting outside their bubble.

Energizers

Entrepreneurs who identify as “energizers” are the hard workers who put in the long hours. They love the challenge and aren’t afraid of elbow grease and are therefore the ones who profit most when that hard work pays off. The downfall of this personality type is that they are easily burnt out. If you identify as an energizer, I encourage you to find ways to pour that energy back into yourself.

Dynamics

This category takes a very similar approach as the energizers in that they have just that: energy! These folks love working under pressure. They are capable of handling everything, juggling action items to make deadlines in time. They thrive on the edge! While these entrepreneurs thrive in chaos, they can struggle in times of calm. They will need something to keep them busy or they’ll get bored.

Equalizers

This approach to entrepreneurship is the most cautious; these are the types of people who believe in leveling out work and life responsibilities. Keeping things balanced and separate is important to them. They aren’t looking to grow numbers but rather maintain their standard of living. While this is great for balancing out other personalities like the dynamic, they will need some motivation and inspiration for growth.


I could fall into several of these categories, but I tend to relate best with the “idealists” of the entrepreneurial personalities. What about you? Another personality test I encourage everyone to take is the Myers Briggs. You can find a free version here! How did you find these two personality types coincided?