by Billy Epperhart | Feb 16, 2015 | Business Blogs
Last week we developed our value propositions for our business model. The next step is defining your customer segments. Your value proposition should be tailored to your customer segment(s). The biggest failure in marketing is trying to please everybody all the time....
by Billy Epperhart | Feb 9, 2015 | Business Blogs
Your value proposition is the very first thing you want to cover when filling out your Business Model Canvas. Your value proposition is both what the target customer hears and feels and what you rally your team to deliver–it is what the customer perceives that you...
by Billy Epperhart | Jan 12, 2015 | Business Blogs
I had my good friend Paul Milligan speak at the Wealthbuilders Launch Conference I hosted this weekend–and man did he bring some strong material! At this first Wealthbuilders conference, we really laid the groundwork for this new ministry. And while I’m working...
by Billy Epperhart | Dec 15, 2014 | Business Blogs
Last week, I started talking about characteristics that successful entrepreneurs have. We worked through the first five, but I’ve got more! These last characteristics have a lot to do with why you get into the entrepreneurial game. As someone who came out of...
by Billy Epperhart | Dec 8, 2014 | Business Blogs
In my years of working as an entrepreneur, I’ve made some mistakes. But these have lead me to drafting an understanding of what sort of person it really takes to succeed as an entrepreneur. The following attributes are not all things I innately was, but rather...
