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Negotiation Tactics: How to be a Buyer

Negotiation Tactics: How to be a Buyer

In today’s blog, we will be looking at negotiation tactics from the buyer’s perspective. Next week we’ll look at this from the seller’s perspective. We need to learn both sides of the negotiation formula in order to negotiate successfully! Check out...
Negotiation Tactics: How to Negotiate Well

Negotiation Tactics: How to Negotiate Well

Last week we looked at negative negotiation tactics; squeezing, advantage taking and lying (you can check that out HERE). In todays blog we will be looking at good negotiation tactics. These four tactics are things I have learnt along the way dealing with thousands of...
Finding Your Business’s Channels

Finding Your Business’s Channels

Over the last two weeks, we have defined and found our value propositions and customer segments. Now it’s time to talk about how and where we’re delivering that value to those customers. The vehicle of delivering service to your customer is called a...