by Billy Epperhart | Jun 24, 2020 | Business Blogs, Entrepreneurship & The Business Model Canvas
Whenever I coach people on building a business, their response is always the same when it comes to marketing, “but Billy, do I have to?” I understand their initial resistance, marketing is a true skill and it’s easy to feel out of touch. I spent...
by Billy Epperhart | Jul 13, 2015 | Business Blogs
In today’s blog, we will be looking at negotiation tactics from the buyer’s perspective. Next week we’ll look at this from the seller’s perspective. We need to learn both sides of the negotiation formula in order to negotiate successfully! Check out...
by Billy Epperhart | Jul 6, 2015 | Business Blogs
Last week we looked at negative negotiation tactics; squeezing, advantage taking and lying (you can check that out HERE). In todays blog we will be looking at good negotiation tactics. These four tactics are things I have learnt along the way dealing with thousands of...
by Billy Epperhart | Feb 23, 2015 | Business Blogs
Over the last two weeks, we have defined and found our value propositions and customer segments. Now it’s time to talk about how and where we’re delivering that value to those customers. The vehicle of delivering service to your customer is called a...
by Billy Epperhart | Oct 13, 2014 | Business Blogs
Over the weekend I had the opportunity to speak in Oklahoma at the Marketplace Leaders Breakfast. I took the chance to debut my re-branded and updated product, which threw my team in a mad rush to finish the production before I flew out. Early in the week I was...
