Whenever I coach people on building a business, their response is always the same when it comes to marketing, “but Billy, do I have to?” I understand their initial resistance, marketing is a true skill and it’s easy to feel out of touch. I spent $10,000 in the early days of WealthBuilders on a marketing program to learn how to reach my audience better, and I don’t regret a single penny. Without marketing, you will lose out on a huge segment of potential customers. Today, I want to give you some of the top marketing tips I’ve learned in business, and hopefully help you see why marketing is so necessary.
My Top Marketing Tips + How They’ll Help Your Business
Understand Your Ideal Customer
One of the things I teach my business students is to create a customer avatar. Who do you expect will want your product or service and why? I encourage you to get really specific on this one. How old are they? What do they like to do in their free time? What matters to them most? Understanding who your customer is will help you target them with content that is relevant and useful to them.
I want to caution you with this, not everyone is your customer, and that’s okay. If you try to cater to everyone and their preferences, you’ll end up catering to no one.
How to Hunt a Moose
Now that you know what your customer looks like, you begin the hunt. This is another phrase I like to use with my students, “Consider how do you hunt a moose.” If you’ve been hunting before, you know that you first need to go to where a moose is. Where does it hang out? Where does it go to eat and drink water? A lot of the time, your customers will be on social media but the platforms vary in audience demographics. I’ve found most of my audience is active on Facebook, but if your business is catering to the youth, you might try getting on TikTok or Instagram. When I was a pastor, I used to make tapes of all my sermons because my audience primarily listened to them while they drove to and from work, or to do errands. Consider where your audience spends time and find a presence there.
Ask for Help
I started WealthBuilders after I had retired. This meant that I was out of touch with the new digital marketing techniques that were increasing in popularity. I sought out that expensive marketing program, as I said in the introduction. When my business grew, I hired people to help me with marketing. I even noticed more and more people coming into my circle who could help me in this area. It’s okay to not know everything, but it’s not okay to not ask for help.
Many of you know Karen Conrad, a fellow speaker, teacher, and entrepreneur. She is an expert in marketing, and was actually head of marketing for Andrew Wommack Ministries. She has given me invaluable advice, and we are lucky to have her speak at this year’s Business Mastery Workshop. Now that you know how important marketing is, you have to learn from one of the best! Click here to get your tickets and learn more.