Profit and purpoes go hand in hand.

Purpose gives your work meaning, while profit fuels momentum. When they are aligned, you can create a lasting impact and bless countless lives.

Many in the Body of Christ are deeply motivated by good intentions, but they often lack the tools to turn vision into action. At the same time, the marketplace tends to prioritize profit over lasting impact. 

In business, most entrepreneurs and CFOs evaluate their success by their bottom line (profits.) But from a Kingdom perspective, success is about much more than money. That’s where the Triple Bottom Line comes into play. This concept encourages business people to consider the overall impact of their organizations—not just the profit. 

The Triple Bottom Line stands for profit, people, and planet. I like to think of The Triple Bottom Line as profit, people, and purpose. If my businesses are not generating value in those three areas, it’s a red flag for me that I am not being successful.

Matthew 6:24 says that you can’t serve God and money. When the primary focus of our work is to earn a paycheck, we make ourselves vulnerable to this mindset. However, when we value people and God’s purpose for our work as well, we can really make a positive difference in the world!

This blog will break down The Triple Bottom Line in more detail and give you practical tools for building a more profitable and purposeful business. 

If you know you’re ready to grow your business or nonprofit’s purpose and profit, join us at the Virtual WealthBuilders Business & Nonprofit Workshop! Click here to learn more and register. Your organization (and you!) will never be the same.

A Triple Bottom Line Legacy 

A great example of a leader who worked toward the triple bottom line is R.G. LeTourneau. Called God’s Businessman by his peers, LeTourneau was a brilliant and eccentric entrepreneur who never finished high school. He worked in construction and was infamous for underbidding his competitors to get jobs. However, he invented machinery that allowed him to get the job done twice as quickly. He eventually started his own business and worked as a manufacturer for Caterpillar—one of Warren Buffet’s favorite stocks.

During the Great Depression, LeTourneau’s business boomed. He became incredibly wealthy, but he did not use his wealth to elevate himself. Instead, he and his wife, Evelyn, used their money to give back to the Kingdom during a time when people really needed it. He lived off of 10 percent of his income, choosing to make a Kingdom impact by giving away 90 percent to Christian causes. 

At one point, LeTourneau was troubled because, though he loved God, he was not working in ministry. He brought his concerns to his church’s leadership, and the pastor changed LeTourneau’s life in four words: “God needs businessmen, too.” What a great example of the triple bottom line being used for Kingdom purposes!

Related: 10 Iconic Christians in Business

The Triple Bottom Line Break Down

If you want to be a Kingdom businessperson like LeTourneau, consider how you are implementing The Triple Bottom Line in your daily work and priorities. As I shared earlier in this blog, The Triple Bottom Line can help you make a real Kingdom impact through:

1. Purpose

2. People

3. Profit

1. Purpose: Living and Leading with Intention

“Many plans are in a person’s mind, but the Lord’s purpose will succeed.”
— Proverbs 19:21 (CEB)

In today’s business world, the language of purpose is everywhere. According to Deloitte’s Global Marketing Trends, “Purpose-driven companies inherently understand why they exist and who they are best built to serve regardless of what they sell today.” But long before corporate mission statements and branding initiatives, God established a far greater principle.

Purpose is Personal

As believers, we know that purpose is far more than a marketing tool—it’s a calling. You create from who you are. God has uniquely designed you with gifts, passions, and a vision that aligns with His plan. One of the most tangible ways you live out that purpose is through your work. For entrepreneurs, that means your business isn’t just a way to make money. It is a platform for ministry, influence, and legacy. 

Marketplace Calling: A High Calling

We can slip into thinking of ministry as something reserved for pastors or missionaries. When I was a pastor, I didn’t know how my business and investments connected to my faith. So, I didn’t invite God into that part of my life, and at times, I was ashamed of it. 

By the grace of God, He showed me the real purpose of money–to make a difference. Business is a key part of God’s plan, and He is calling leaders into every sphere of influence. There is a sound in the Spirit calling people to the marketplace–do you hear it?

Many people may never set foot inside a church, but they will walk into your business, interact with your brand, or sit across from you in a boardroom. That’s why marketplace ministry is so vital. You carry the presence of God into places others won’t go. You are the Church in the world and an ambassador of God’s Kingdom in your daily interactions.

“Go into all the world and preach the gospel to all creation.” — Mark 16:15 (NIV)

When people don’t go to church, our job is to bring the Church to them.

Make Purpose Practical: How to Create a Vision Statement

A vision statement defines what your business ultimately exists to accomplish. It answers the “why” behind your work.

Ask God:

“Lord, how do You want me to impact this world for You? How can I align the resources of heaven with the needs of earth?”

Your vision doesn’t have to be complicated. Disney’s original vision was simply, “To make people happy.”  Let your vision statement serve as a compass. It will guide you, your team, and your target audience toward what matters most.

“Where there is no vision, the people perish.” — Proverbs 29:18 (KJV)

Even entire nations lose their way without vision and purpose. When you operate in alignment with God’s purpose, there’s order, peace, and supernatural clarity. When you try to build on your own strength, you’ll find chaos, frustration, and burnout. Tune into God’s voice and let Him direct your steps.

Create a Mission Statement

If your vision is the “why,” then your mission statement is the “how.” It describes how you will carry out your vision in practical terms. It defines your strategy, values, and priorities.

Check out this helpful guide to crafting a Christian mission statement: How to Create a Christian Mission Statement for Your Business

Reflection: Questions to Ask for The “Purpose” Bottom Line

• What are you passionate about in business or ministry?

   

• What do you see when you ask God to reveal your purpose?

   

• Do you have a vision or mission statement? If so, is it still relevant to your current season?

   

• How are you bringing the influence of heaven into your sphere of business?

Want hands-on guidance to implement the Triple Bottom Line in your business? Register for the Virtual WealthBuilders Workshop today! 

This One-Day Event Will Help You:

• Increase revenue without compromising your values
• Refine your strategy and align it with God’s vision
• Build sustainable systems for growth
• Connect your faith to your business or ministry mission
• Leave with an action plan you can implement immediately

Click here to learn more and register!

2. People: Leading with Compassion, Integrity, and Influence

“Do nothing out of selfish ambition or vain conceit. Rather, in humility value others above yourselves.”
— Philippians 2:3 (NIV)

Business is never just about products, profit margins, or market share. It’s about people. From your employees to your customers, vendors to stakeholders, every person your business touches matters to God. As believers, we are called to love and serve others with the same heart that Jesus modeled.

How you serve people will flow from the God-given purpose you determined in the previous section. The products and services you offer are vehicles to meet real needs and serve others. 

However, many Christian entrepreneurs and nonprofit leaders overemphasize vision and underestimate the power of culture. As the CEO of Andrew Wommack Ministries and Charis Bible College, I always say “culture over vision.” Without a good culture, your vision won’t make it very far out of your head.

People Over Position 

In the Kingdom of God, leadership looks different. It’s not about lording authority over others; it’s about servant leadership. Jesus, though fully God, washed His disciples’ feet and invited people into relationship before requesting performance.

“Whoever wants to become great among you must be your servant.” — Matthew 20:26 (NIVz0

Your business is a vehicle to empower people. That means fostering healthy workplace culture, championing dignity, and prioritizing long-term relationships over short-term gain. Part of your calling as a Christian business leader is to help draw out the potential in your team and create an environment where people can thrive. 

Reflection: Questions to Ask for The “People” Bottom Line

• Am I creating opportunities for people to grow, both personally and professionally?

   

• Do I model the values I expect others to follow?

   

• How am I cultivating a workplace of grace, excellence, and accountability?

3. Profit: Fueling Kingdom Impact with Financial Wisdom

“Honor the Lord with your wealth, with the firstfruits of all your crops; then your barns will be filled to overflowing…” — Proverbs 3:9–10 (NIV)

Profit is not a dirty word. In fact, it’s biblical. Jesus Himself affirmed the principle of stewardship and return on investment in the Parable of the Talents (Matthew 25). You are already blessed to be fruitful and multiply (Genesis 1:28). 

Without money, you will not have the resources you need to help people and advance the Kingdom at the highest level. This may seem obvious, but you’d be surprised at how many Christians never make it further than good intentions because they cannot put their money where their mouth is. 

Profit with Purpose

Your business is a profit engine that can multiply your resources, fund vision, bless people, and advance the Kingdom. 

Profit allows you to:

• Grow your business and serve more customers
  

• Compensate employees fairly
  

• Reinvest in your community or church
  

• Support missionaries or ministries
  

• Leave a generational legacy

Proverbs 13:22 (KJV) says, “The wealth of the wicked is laid up for the righteous.” 

God is looking for faithful stewards who will handle wealth with integrity and intentionality. If your heart is aligned with and you are faithful with little, He will trust you with increase.

Never forget that God is your Provider. He is the one who gives you the power to get wealth and be successful accordinging to Deuteronomy 8:18. You work hard, but He brings the opportunities, ideas, and favor that make you fruitful. 

Financial Excellence as a Witness

When Christians lead financially excellent businesses, it becomes a witness to the world. It shows that you can be both righteous and profitable, and that your faith doesn’t compromise your business sense–it enhances it.

So, let your profit tell a story. Let it testify to the power of trusting God and stewarding what He’s given you. Let it point people back to the God who supplies more than enough.

Reflection: Questions to Ask for The “Profit” Bottom Line

1. Are my businesses and investments being profitable?

2. How can I add more recurring revenue streams to my business?

3. Am I giving and investing my profits in the most efficient way possible?

4. Is my business plan up to date? Are there more opportunities to maximize and monetize what’s in my hand?

Pro Tip: At The FREE WealthBuilders Business & Nonprofit Bootcamp, our WealthBuilders teaching team will be going step by step to train you on how to fill out The Business Model Canvas and increase your profitability. To join us July 14-18 at 4pm MT daily (and get access to exclusive replays), click here to register.

Putting It All Together: A Kingdom Triple Bottom Line

So, to sum it all up, a truly successful business from a biblical standpoint is one that:

• Operates with purpose rooted in God’s calling
  

• Honors people by building relationships and empowering others
  

• Creates profit to fuel influence, generosity, and sustainable impact
  

When you pursue Purpose, People, and Profit with God at the center, you aren’t just building a business—you’re building the Kingdom.

Take It To The Next Level: You’re Invited to The Virtual WealthBuilders Business & Nonprofit Workshop! 

Are you ready to reach the next stage of what God has for you in business, ministry, or the nonprofit world? The Virtual Business Workshop is a power-packed day for entrepreneurs and ministry leaders alike to learn how to increase their impact and influence. If you’re ready to grow revenue, refine your strategy, and turn your vision to reality, click the button below to register!